Powerful Artificial Intelligence
Facebook uses some the most sophisticated algorithms on the market to show users content they find the most interesting. Since it has become harder for pages to get organic reach or engagement, the best way to reach out is, of course, by advertising. The AI also works behind the scenes to continuously improve your campaign performance – along with manual optimisations from your FB advertising experts, of course.
Cost-Effective Advertising
Facebook advertising is affordable for any business. Your advertising costs will vary depending on a number of different factors, but businesses of any size can benefit from the power of Facebook advertising. Your advertising budget is set by you, so you stay in control of your ad spend the whole time. And you don’t need to spend a lot to see pretty impressive rewards.
A Huge Audience
Facebook is the world’s biggest social network with over 1 million global users. Thailand has 46 million registered Facebook users, which means that most of your potential customers are already using the platform. Besides, people really like spending time on Facebook. Most users check their Facebook page multiple times a day, often just because they are bored and looking for something to entertain them. It’s the perfect opportunity to tell your brand’s story!
Precision Targeting
Displaying your ads to the right people is the key to success in online advertising, and Facebook offers the widest selection of tools for the job. With hundreds of targeting options, the platform is simply a gold mine for any business that’s looking to grow revenue by customer acquisition online. Facebook knows its users very well, which means it will show your ad to those people who are most likely to respond to your offer, meaning more engagement and more leads.
Increase Brand Awareness
Search engine marketing tends to work very well when lots of people are already looking for what you offer. But what if you’ve just launched a new brand or a completely unique product? Or perhaps you operate in a very small, specialised market. Facebook offers powerful top-of-funnel targeting options for finding new customers for your business. The precise targeting options can be used to drive high purchase intent traffic to your website, leading to measurable increases in brand awareness.
Tracking With Facebook Pixel
The Facebook pixel is a simple piece of code that, once installed, helps you track what actions users are taking on your site. Track conversions, retarget previous visitors to your site, create similar marketing audiences and much more. Facebook’s powerful post-click tracking helps you gain a better understanding of your target audience, optimise for better results and ultimately measure the success of your advertising campaigns.